May. 6th, 2014

tishaturk: (pen)
As mentioned in my last post, I've spent much of this spring reading about music and thinking about how what I'm reading might apply to vids. This post is some background about why I've been doing that.

more background under the cut )

But as I worked on the book, I just kept coming back to the importance of song choice, and I started trying to articulate why I think music is so important to vids. There are lots of answers, but the ones I'm currently working with are these:

1) Genre. No music, no vid.

2) Emotional effects. The music does most of the emotional heavy lifting in vids. (In this, vids are a lot like narrative film and TV, where music does a lot of the work of telling us what to feel about a scene.)

3) Structure. Vids are structured around music at both macro and micro levels. (In this, vids are the opposite of most narrative film and TV, where music is composed/chosen and edited to fit the visual narrative.)

4) Creative process. Song choice is important not just to the vid but to the vidder. For many of us, the song is what sparks a vid idea in the first place; in other cases, it's the thing that has to be found before the idea can get off the ground. It guides clipping, editing, and often the creation of effects. Think about it this way: pretty much any verb you can think of related to the creative processes of actually planning and making a vid (as opposed to technical stuff like exporting or uploading) is going to be related in some way to the song choice. And even where a given vidder is thinking more about the song's lyrics than its music, the whole point of songs is that the lyrics are welded to the music; they can never be completely disentangled.

So those are some of the key ideas and assumptions that I started out with when I began digging around in the fields of music and sound studies to see what I could find that might help me think through how I see music operating in vids themselves and in the way that vidders describe their creative processes.

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Tisha Turk

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