tishaturk: (pen)
As mentioned in my last post, I've spent much of this spring reading about music and thinking about how what I'm reading might apply to vids. This post is some background about why I've been doing that.

more background under the cut )

But as I worked on the book, I just kept coming back to the importance of song choice, and I started trying to articulate why I think music is so important to vids. There are lots of answers, but the ones I'm currently working with are these:

1) Genre. No music, no vid.

2) Emotional effects. The music does most of the emotional heavy lifting in vids. (In this, vids are a lot like narrative film and TV, where music does a lot of the work of telling us what to feel about a scene.)

3) Structure. Vids are structured around music at both macro and micro levels. (In this, vids are the opposite of most narrative film and TV, where music is composed/chosen and edited to fit the visual narrative.)

4) Creative process. Song choice is important not just to the vid but to the vidder. For many of us, the song is what sparks a vid idea in the first place; in other cases, it's the thing that has to be found before the idea can get off the ground. It guides clipping, editing, and often the creation of effects. Think about it this way: pretty much any verb you can think of related to the creative processes of actually planning and making a vid (as opposed to technical stuff like exporting or uploading) is going to be related in some way to the song choice. And even where a given vidder is thinking more about the song's lyrics than its music, the whole point of songs is that the lyrics are welded to the music; they can never be completely disentangled.

So those are some of the key ideas and assumptions that I started out with when I began digging around in the fields of music and sound studies to see what I could find that might help me think through how I see music operating in vids themselves and in the way that vidders describe their creative processes.
tishaturk: (professional geek)
I've spent the semester on a research fellowship at the University of Minnesota's Institute for Advanced Study. Fellows meet weekly for lunchtime presentations of our work in progress. My presentation was today; I was supposed to be talking about the role of music in vids (which is the topic I've been researching this semester as a break from the book). Except I didn't actually get very far, because people had so many basic questions about vidding and fandom -- really good questions, but still. I had an hour and fifteen minutes, and I still got through only half of the material that I wanted to, most of which was the inevitable "here's what vids are and why they matter" introductory material and not the new stuff I've been thinking about.

So I am hoping to use this blog to post snippets of the actual research and thinking over the next few weeks.

I did, at least, get to show some vids -- not a full-fledged vidshow or anything, but a small selection rather than just a single vid (which is what I usually have to do when I'm presenting). It was really important to me that this group get to see more of a variety of subjects and styles and genres, even though of course it's still only a tiny fraction of the range of things vids are and do.

Here's what I showed:

[livejournal.com profile] sloanesomething, “Star Trek Dance Floor” (Star Trek)
[personal profile] violace, “King and Lionheart” (Pacific Rim)
[personal profile] kass, “Becoming Brothers” (Friday Night Lights)
[personal profile] laurashapiro, “Hurricane” (Farscape and Battlestar Galactica)
[livejournal.com profile] bradcpu, “Moonlight” (Sleepy Hollow)

I report with great pleasure that, after the presentation, a total of five people told me that now they really want to see Pacific Rim, Sleepy Hollow, and/or Friday Night Lights. Well done, vidders!

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Tisha Turk

November 2016

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