The reason vids speak largely to vidders is because they know what went into the creation of the vid, they can watch a vid and immediately start peeling away at the dense onion skin of communication - they start with song choice and the establishment of viewpoint, mood and themes. Knowing the source helps but film and tv is largely tropes that they know so source doesn't matter so much. They can pick out a pov and they can get enough context to just roll with it. They then pay attention to the cutting, its speed, the associations being suggested with each shot and each juxtaposition. They listen out for refrains in the song and how they change over time....
This, this, a million times this. I do most of my academic presentations on vids using PowerPoint slides, mostly because it's easy to swap stuff out from presentation to presentation, but one of the slides that almost never changes is the one where I try to get people to think about the literacy skills involved in understanding a vid: The visuals on the screen, what they mean in context, why those and not others, why this order and these juxtapositions; the music, all the emotional information that comes with it; the lyrics; all those things in relation to each other and what they add up to; that big picture in relation to the show itself and whether the vid is celebrating, interpreting, critiquing, refocusing, or rewriting the source... The more I think about it, the more I'm fascinated by the prospect of unpacking exactly what we do and how we learn (both cognitively and socially) to do it.
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branchandroot
no subject
Date: 2012-03-17 08:57 pm (UTC)This, this, a million times this. I do most of my academic presentations on vids using PowerPoint slides, mostly because it's easy to swap stuff out from presentation to presentation, but one of the slides that almost never changes is the one where I try to get people to think about the literacy skills involved in understanding a vid: The visuals on the screen, what they mean in context, why those and not others, why this order and these juxtapositions; the music, all the emotional information that comes with it; the lyrics; all those things in relation to each other and what they add up to; that big picture in relation to the show itself and whether the vid is celebrating, interpreting, critiquing, refocusing, or rewriting the source... The more I think about it, the more I'm fascinated by the prospect of unpacking exactly what we do and how we learn (both cognitively and socially) to do it.